5 Key Targets of Translation Services For Beauty And Cosmetics
Understanding The Beauty, Cosmetics and Skincare Market
Over the years, we have seen the beauty and cosmetic industry expand tremendously, with many cosmetic brands providing loyal customers with new products and formulations regularly. But with the market expanding and the average spends on cosmetics sitting at £400 a year for a British woman, this market has proven highly competitive. For those that are looking to break into the cosmetic industry, understanding this growing market is a must for your business to succeed. What sets your business apart? What products are you creating and how will you market this to your audience?
Legislation / Compliance for the Beauty and Cosmetics Industry
Whether you are a small brand creating a product or are a large company looking to distribute your products internationally, Talking Heads translation services for beauty and cosmetics assists your business in achieving this. Not only do we use “term-matching” for our extensive proprietary glossary of approximately 16,000 terms taken from EU Cosmetic Regulation 1223/2009, but also CLP Regulation (CE) 1272/2008), we also work with legal partners and specialist compliance agencies to ensure that your product adheres to legislation to be internationally distributed with ease.
Alongside the importance of legislation, it is important to make sure that your tone of voice does not get lost when translating products. At Talking Heads, we work with you to ensure that the translation of marketing copy, descriptors, instructions, and product warnings is completed with your TOV in mind.
Cosmetic Product Safety Information/ PILs
Another key feature that you need to consider when generating a skincare and beauty product is the translation of Patient Information Leaflets, as well as product safety information on labels. With PILs written by the British Association of Dermatologists, the translation must be accurate. Our translation services for beauty and cosmetics provide a hands-on approach to translation with reviews from a native speaker to ensure that all information is translated.
As part of our translation services for beauty and cosmetics, we also provide our customers with design & multilingual typesetting services to manage and deliver the service you expect. To deliver the message that you require for your products, we provide multilingual typesetting into the artwork by typesetters who have knowledge working with Adobe InDesign and Illustrator, to ensure the content looks natural on your product and packaging. Should you find that you do not need our typesetting services, we also provide script fronts and provide these as files to your designers to ensure our translations work with your packaging to create a product that adheres to industry legislation.
Attention to detail is hugely important when making an impact on the beauty, cosmetic and skincare community. The small details cannot be left to sloppy translation methods, as this will negatively impact not only the success of your products but the reputation of your business. Why not get in touch with us today to find out more about the translation services for beauty and cosmetics that Talking Heads provide.
