The 5 Step Process: How are Products Labelled in International Marketing?
The 5 Step Process: How Products are Labelled in International Marketing?
Whether you are a small business wanting to expand products internationally or a larger company wanting to rebrand and change your packaging, ensuring international compliance is hugely important. How products are labelled in international marketing, it’s crucial to pay attention to detail to approach this process for your business successfully.
1. Ensure You Address Liability Issues
Ensuring international labelling compliance is the process of addressing any liability issues that you think may arise early on. Though this may seem like a challenge, several liability issues exist, such as missing information for safety risks or not having enough space for all the information needed. It is essential that these issues are addressed, as the way products are labelled for international marketing may affect its success through compliance.
2. Technology and The Changes International Labelling Compliance
In addition to making sure that liability issues are completely addressed, it is vital to make sure that you are aware of the changes in international compliance. With consumer demand for more transparency and precise information and the rapid digitalisation of packaging, labelling compliance evolves quickly. With the consumers’ access to information increases and the ever-growing prominence of e-commerce, companies must provide accurate labelling for their products.
3. How Can Talking Heads Help With International Labelling Compliance
Here at Talking Heads, we have many years of experience in translation. Working with a vast number of industry sectors, from food to beauty and cosmetic translation, there are several ways that we can help. With over 11,000 linguists as well as a built-in pre and post compliance review on each of our translations, we can help you when it comes to determining how products are labelled for international marketing. We can also advise on how best to tackle compliance to get your items selling as quickly as possible. With our compliance board review, you can be confident that your packaging adheres to all international rules before shipping.
4. Keeping Up with Global Demand
In addition to making sure that you are keeping up with compliance, it is important to keep up with global demand. As the number of companies looking to sell their items international has rapidly expanded, so to have the rules and regulations regarding what you can and cannot include on your labels. With many expecting estimated weight as well as accurate translation into native tongue just to be considered, this is something that needs to be considered when you are adapting your packaging as this will impact your ability to get your items on the shelves quickly.
5. Ensuring Transparency on Products
The final step to ensuring that you have the international compliance is complete transparency. With so many rules and regulations surrounding the information needed on the packaging, being as transparent as possible with your branding is essential. Especially when it comes to the information such as ingredients on your packaging. This will enable you to maintain compliance standards across the board and begin to get your products sold in international markets.
With so much to consider, why not get in touch with us here at Talking Heads, we have all the expertise needed to ensure your products are compliant, regardless of where they are to be sold. Get in touch with us today.
