The Rise Of The Digitally Discerning Consumer
Atos tell us that "Consumers are giving organisations few chances to get the digital journey right"
When looking at international customers, what should we consider?
The digitally discerning consumer has clear expectations: Simple to use, but not basic.
58% expect digital updates to make the user experience simpler and cleaner
78% would use a digital service because of speed
81% would use a digital service because of simplicity
Time to rethink your customers; they are digitally empowered. There are 4 digital audiences your business must consider:
18% Rapacious - Digital first, digital fast
39% Receptive - Happy to use digital services once all options explored
29% Reluctant - Use digital when essential, would prefer to speak to a person
14% Resistant - Use digital services if no other option
Working internationally adds in an additional element - language. Having a website in just 13 languages accesses 90% of all the money spent online. Visit our e-commerce page here.
Translation is key to communication with your customers. Talk to us about your international online communications.
